Placeholder – replace with Ethan's photoCity & Tourism Board Films
Destination films for California cities and tourism boards
Cities, visitor bureaus, chambers and destination marketing organizations commission us to film a live, continuous walking tour of their town, ground plus drone, with few cuts so viewers feel like they're there. You get licensed footage for your own marketing. We publish it too, on Liive from California and Liive from Laguna, so your destination gets extra reach.
Who commissions these
- Cities and towns
- Convention & visitors bureaus and tourism boards
- Chambers of commerce and business improvement districts
- Destination marketing organizations
What your city gets
- Long-form walking tour film
- Aerial establishing shots
- Vertical cuts for Reels, TikTok and Shorts
- Stills (ground + aerial)
- A usage license for your website, social channels, paid ads and visitor centers To confirm[Confirm: final license terms]
Placeholder – replace with Ethan's photo
Placeholder – replace with Ethan's photo
Placeholder – replace with Ethan's photoA twofer: how shared rights work
You get to use the footage across your own marketing: website, social, ads and visitor center screens. We also keep the right to publish the film on our own channels, including Liive from California and Liive from Laguna, which promotes your destination to our audience at no extra cost. Specific terms (duration, territory, exclusivity, paid-media use, credit lines, and anything you'd rather we not show) are agreed in writing before the shoot.
To confirm[Confirm: final license terms] To confirm[Confirm: channel audience numbers before publishing any]
This is a summary, not a contract.
Process
How it works
- 01
Discovery call: neighborhoods, landmarks, businesses to feature, seasons and events
- 02
Route, shot list and approvals with your team; permits and airspace planned
- 03
Shoot day(s): ground walk + aerial
- 04
Edit, review round(s) To confirm[Confirm: number of revision rounds], delivery To confirm[Confirm: delivery timeline]
- 05
Both publish
Your neighbors are already on camera
Destinations across California already invest in video: Visit Palm Springs runs a hosted video series, the Greater Palm Springs CVB produces original series like Wander List, and Carmel-by-the-Sea keeps a video gallery for visitors. Most destination video is a polished, fast-cut ad. What we hear from viewers is that they want to actually walk the town: one continuous stroll down the real streets, at the real pace. That's the film we make, and it's the gap your neighbors haven't filled.
Examples: Visit Palm Springs video series · Greater Palm Springs Wander List · Carmel-by-the-Sea video gallery
Examples of destination video by others. Not our work, and not our clients.
- A live walking tour shows the actual streets, not a stock montage.
- Vertical cuts from the same walk meet visitors on Reels, TikTok and Shorts.
- Shared rights mean your film also runs on our channels, at no extra cost.
How this started
When we launched our first walking-tour channel, the city called us.
A California coastal city had been watching our walking tours. They didn't ask about tourists. They asked whether they could use our films to promote their local businesses: the shops, restaurants and people who keep the town running. That's when we realized every town has the same story waiting to be told, and most have never had it filmed properly. Yours included.
— Ethan Bixby, Liive Aerial To confirm[Confirm: wording]
Wish list
Cities we'd love to film
Places on our wish list. None of these is a past or current client.
- Palm Springs
- Dana Point
- Laguna Beach
- San Clemente
- Idyllwild
- Joshua Tree
- Carmel-by-the-Sea
- Santa Barbara
- Ojai
- Solvang
- Catalina Island (Avalon)
- La Jolla
Pricing
Commission a city film.
Proposed starting prices – editable
One walk, a season of content: a long-form film, vertical cuts and stills your team can use everywhere, plus extra reach on our channels.
What's included
- Multiple locations across town
- Live, continuous walking-tour film
- Aerial establishing shots
- Vertical cuts for Reels, TikTok and Shorts
- Ground and aerial stills
- Usage license for your website, social, ads and visitor centers To confirm[Confirm: final license terms]
- Published on Liive from California / Liive from Laguna too
Single Walking Tour
From $800Custom quote – text or call
- One neighborhood or main street
- Live, continuous walking-tour film
- Usage license for your own marketing To confirm[Confirm: final license terms]
- Published on Liive from California / Liive from Laguna too
Signature City Film
From $5,500Custom quote – text or call
- Multiple locations across town
- Live, continuous walking-tour film
- Aerial establishing shots
- Vertical cuts for Reels, TikTok and Shorts
- Ground and aerial stills
- Usage license for your website, social, ads and visitor centers To confirm[Confirm: final license terms]
- Published on Liive from California / Liive from Laguna too
Seasonal Destination Series
From $16,000Custom quote – text or call
- Multiple shoots across the year (seasons or events)
- Everything in Signature City Film, for each shoot
- Scheduling priority
Price depends on town size, number of locations and deliverables. Text or call for a quote.
Permit fees, city services and travel are additional and passed through at cost. To confirm[Confirm: travel fee policy]
FAQ
Questions from cities and tourism boards
Partner with us
Hotels, restaurants, shops and towns can be part of our walking tours: sponsored stops, co-promotion and town-wide films.